US actress, model and activist Pamela Anderson has been appointed international brand ambassador for Coco de Mer, and stars in the lingerie brand's Valentine's Day film, directed by Rankin.

Anderson commented 'I have a real attraction to Coco de Mer which produces such beautiful lingerie...The designs are always seductive, luxurious and fashion relevant, it's not difficult to see why the brand has such appeal. This has been an inspiring experience and I am really excited about future collaborations with Coco de Mer'.